In December 2020, Story × Design partnered with GIVEWATTS to create When I Grow Up, an innovative end-of-year fundraising campaign. Through a series of three short films, we captured the voices of Kenyan school children speaking in Swahili about their hopes and dreams for the future. From aspiring footballers and teachers to business owners and engineers, their stories illustrated how access to renewable energy—like solar lighting and clean cooking technology—is enabling better health, education, and prosperity for families.
Objective
GIVEWATTS needed a compelling and emotionally resonant campaign to drive support for their mission of expanding access to clean energy in off-grid communities. By focusing on the aspirations of children, the series aimed to connect donors to the real, lasting impact of sustainable energy solutions on future generations.
Our Role
Story × Design developed the campaign concept and executed every stage of production, from scripting to on-location filming and post-production. We crafted a narrative that blended cinematic visuals with authentic, heartfelt storytelling, ensuring each film was both inspiring and impactful. By highlighting the dreams of young students and the role of renewable energy in shaping their futures, we helped GIVEWATTS deliver a message of hope, progress, and possibility.
Project
Client
Our team
Mia Foster - Writer, producer | Tim Mwaura - Cinematographer | Miranda Grant - Editor
Date
December 2020
