Productive Use Financing Facility × CLASP

Story × Design partnered with CLASP in 2024 to produce a film showcasing the impact of the Productive Use Financing Facility, supported by The Global Energy Alliance for People and Planet (GEAPP). The video highlights CLASP’s support for Green Scene Energy, a company making affordable solar water pumps accessible to off-grid communities in Ethiopia. Through compelling storytelling and motion graphics, the film illustrates how targeted financing enables businesses to deliver transformative energy solutions to those who need them most.

Objective

CLASP sought to demonstrate how its Productive Use Financing Facility helps scale access to energy-efficient appliances by supporting businesses like Green Scene Energy. The goal was to highlight the role of financing in making solar-powered solutions—such as water pumps—affordable and available to off-grid communities, ultimately driving economic and social progress.

Our Role
Story × Design conceptualized, scripted, and edited the film, incorporating dynamic motion graphics to enhance storytelling. We crafted a clear and engaging narrative that explains the significance of financing in expanding access to productive-use appliances. Through a combination of striking visuals and informative design, we helped CLASP communicate the power of financial support in accelerating clean energy adoption and improving livelihoods.