Story × Design partnered with CLASP to produce a compelling series publicizing the Efficiency for Access 2020 Global LEAP Awards Electric Pressure Cooker (EPC) Competition. Through personal and engaging storytelling, these videos highlight how innovative usability testing—alongside laboratory performance and safety assessments—ensures that EPCs are designed with real consumers in mind.
Objective
CLASP aimed to showcase how the Global LEAP Awards advance energy-efficient cooking technology by prioritizing consumer needs. The competition introduced a unique usability testing process to complement traditional lab testing, helping to ensure that EPCs are not only high-performing and safe but also practical and user-friendly for off-grid and weak-grid consumers. The film series was designed to highlight this process and demonstrate the real-world impact of energy-efficient appliances.
Our Role
Story × Design conceptualized, scripted, filmed, and edited the series, crafting emotionally resonant narratives that bring the competition to life. By blending expert insights with powerful human stories, we made technical advancements in energy-efficient cooking both accessible and inspiring. Through dynamic visuals and firsthand testimonials, we helped CLASP illustrate the critical role of well-designed EPCs in expanding clean cooking access worldwide.
Client
Our team
Mia Foster - Writer, producer | Tim Mwaura - Cinematographer | Miranda Grant - Editor
Date
June 2021
